Past and Future Speaking Engagements

Come see us speak at a city in your country near you.

Over the past few years I have spoken locally in Chicago, nationally around the United States and internationally in London and Toronto. These talks have been for small and large traingings, one day local conferences, and for the larger Search related conferences like SMX, SES/Search Engine Strategies/ClickZLive, and Pubcon. If you are having an event and need a speaker please use the contact form and let me know the when, where, and what you need someone to speak on. Even if it isn't a fit for me or something I am able to do I might be able to refer you to someone else.


2017

Date: 4/2017 - Location: Washington, DC

Come learn the basics of marketing with email, social media (organic and paid), paid search (PPC), organic search (SEO), content, and video. Discover why that little device in your hand/pocket/purse is your friend and your enemy. Come ready to take notes as you will walk away with lots of new tips and tools to try out.

Date: 2/2017 - Location: Fort Lauderdale, FL

This session will look at some technical SEO aspects of content and sources of data for inspiration in enterprise environments. Query intent, entities, co-occurrence of keyword relevance, TF-IDF, word2vec, what other terms top pages are ranking for, and more data to show what you should be covering when writing content.

2016

Date: 10/2016 - Location: Las Vegas, NV

Creating great content is essential in developing your blog, capturing the attention of readers, and garnering return visitors. This session will review content strategies that worked in 2016, teach you how to create engaging copy and become a contributor of unique, yet relevant, topics to your industry.

Date: 10/2016 - Location: Las Vegas, NV

Examine content and content marketing in this live site review session. Bring your business card to the moderator or any panelist at the beginning of the session, in order to have your site reviewed. Or, simply watch and learn as panelists examine how to review your website’s content through content audit techniques and answer questions.

Date: 10/2016 - Location: Dayton, OH

This topic will discuss ways to identify relevant competitors, share of voice, tactics for finding prospects who may be considering your competitors instead of your brand, and what to do with the information once you have it. Is your brand ready to get ahead of the competition?

Date: 7/2016 - Location: Tampa, FL

Content creation and community engagement are the current buzzwords. But if you are not using the analytics tools of Google, Facebook, and Twitter you are working in the dark. Kerri Butler of Zephyr Strategy (Zephyr's new marketing agency) and Dave Rohrer of Northside Metrics will enlighten us.

Date: 2/2016 - Location: Fort Lauderdale, FL

Do you know what to look for in candidates as you build and train an in-house online marketing team? Let us help you build a team poised to deliver results as we examine education options, the elements of building a successful team, and how to keep in-house search operations running smoothly. This session will also look at how to get things done in a large and complex organization insightful SEO metrics you should monitor, and how to build an SEO company from nothing and deliver world-class services in less than two years.

2015

Date: 11/2015 - Location: Chicago, IL

Was moderator for the Search track for the entire day. My duties included working with speakers, introductions, keeping sessions on time, helping with Q&A and more.

Date: 10/2015 - Location: Las Vegas, NV

Making way for Google bot! The topics will include optimizing your site for crawling & indexing, server Issues, tweaking your htaccess, site search, WordPress tweaks, and more.

Date: 10/2015 - Location: Las Vegas, NV

Creating great content is essential in developing your blog, capturing the attention of readers, and garnering return visitors. This session will review content strategies that worked in 2015, teach you how to create engaging copy and become a contributor of unique, yet relevant, topics to your industry.

Date: 8/2015 - Location: Chicago, IL

One hour lunch hour talk covered PPC, SEO and Social Media basics to a small group as part of a larger ongoing education plan for anyone in the office that was interested.

2014

Date: 10/2014 - Location: Las Vegas, NV

Creating great content is essential in developing your blog, capturing the attention of readers, and garnering return visitors. This session will teach you how to create engaging copy and become a contributor of unique yet relevant topics to your industry.

Date: 5/2014 - Location: Toronto, Canada

This session will outline how to assess, gather data, and perform a successful SEO audit of your or your client's websites. During the SEO process, it's important to know the tools and when and where to use them. Using real-world examples of sites that had issues, what the issues were, and how those issues were resolved, attendees will learn:

  • When you need to perform an SEO audit
  • What tools you can use
  • How to spot SEO issues you need to fix
Date: 4/24/2014 - Location: The Greater Fort Lauderdale/Broward County Convention Center Fort Lauderdale, FL

Creating great content is essential in developing your blog, capturing the attention of readers, and garnering return visitors. This session will teach you how to create engaging copy and become a contributor of unique yet relevant topics to your industry.

Date: 4/2014 - Location: New York City, NY

With so many agencies to choose from, selecting the right one to meet your business objectives can be a daunting prospect. It is crucial to find an agency that has the right resources and tools to make that key difference to your marketing campaigns and ultimately your bottom line.

This session will focus on:

  • How to take inventory of your own talents and resources
  • What questions to ask yourself regarding your departing agency (what went right and what went wrong)
  • What questions to ask a specialized agency
  • How to optimize the relationship to propel your brand to the next level
Date: 3/2014 - Location: New Orleans, LA

Do you know what to look for in candidates as you build and train an in-house online marketing team? Let us help you build a team poised to deliver results as we examine education options, the elements of building a successful team, and how to keep in-house search operations running smoothly.

Date: 3/2014 - Location: New Orleans, LA

Creating great content is essential in developing your blog, capturing the attention of readers, and garnering return visitors. This session will teach you how to create engaging copy and become a contributor of unique yet relevant topics to your industry.

2013

Date: 10/23/2013 - Location: Las Vegas, NV

Open Call to all site owners to have a panel optimize anything during the session.

Date: 10/22/2013 - Location: Las Vegas, NV

This session will focus on hiring an external agency for SEO. Delve into how you should communicate with agencies, manage resources and contractors, and ultimately sell that SEO internally.

Date: 9/24/2013 - Location: Tribeca Flashpoint Media Arts Academy, Chicago, IL

This presentation will discuss how SEO can be used to improve the reach and effectiveness of social media campaigns by sending the �right� signals to the search engines and help driving more traffic to your website.

How to Create SEO Proposals
Date: 5/14/2013 - Location: Nova Southeastern University campus in Davie, Florida

Are you on the business development side of a digital agency? Are you on the buying side - client side marketer? This session brings clarity to the processes involved with working with agencies and getting the most out of the deals.

Date: 4/24/2013 - Location: New Orleans, Louisiana

Live site reviews are the focus of this session. Bring your business card to the moderator or any panelist at the beginning of the session to have your site reviewed, or simply watch and learn as panelists examine SEM techniques and answer questions.

Date: 4/25/2013 - Location: New Orleans, Louisiana

Creating great content is essential in developing your blog, capturing the attention of readers, and garnering return visitors. This session will teach you how to create engaging copy and become a contributor of unique yet relevant topics to your industry.

Date: 3/26/2013 - Location: New York

You've researched your keywords, optimized your site, and created your campaigns. But did these steps work? Analytics is more than just page views and visitors. You must measure and analyze your site visitors and how they consume your content. This introductory session will cover: - How to decipher common web metrics and apply them to your business objectives. - How to properly track campaign performance, regardless of medium. - How to set goals and measure conversions in terms of dollars and sense.

Date: 3/20/2013 - Location: Chicago, Illinois

This course is a full day of instruction that introduces you to the (not quite) basics of Search Engine Optimization (SEO). You might be wondering about the course title. We've labeled this (Not Exactly) Intro to SEO, because it is difficult to spend a full day focused on SEO without getting into some pretty advanced subject matter. Therefore, this class is really NOT for internet beginners. We recommend this course for people who have a basic understanding of SEO, but are interested in taking their knowledge to the next level. In University parlance, this course would be SEO 210 or something similar. Off Page Optimization will be 2 hours and cover: The importance of off-page optimization, Off-page optimization factors, Link building tactics that work today, Link building tactics to stay away from, and Other off-page optimization issues.

Date: 2/19/2013 - Location: London, England

You've researched your keywords, optimised your site, and created your campaigns. But did these steps work? Analytics is more than just page views and visitors. You must measure and analyse your site visitors and how they consume your content. This introductory session will cover: - How to decipher common web metrics and apply them to your business objectives. - How to properly track campaign performance, regardless of medium. - How to set goals and measure conversions.

Date: 1/22/2013 - Location: Chicago, Illinois

Marketing Analytics. 2 hour session will include 90+ minutes of lecture mixed in with Q&A and small group breakouts to discuss what was learned. Session will cover: Introduction to Analytics, Webmaster Tools, Analytics Setup, Benchmarking, and Dashboard Setup.

2012

Date: 12/6/2012 - Location: Las Vegas, Nevada

Integrating your search and social media efforts can dramatically improve your marketing results and ROI. Learn how to effectively work with your SEO team to uncover new audience segments, grow your community through targeting keyword interests, use social media for effective link acquisition and authority building, and increase your visibility on social networks and organic search by leveraging Open Graph technology.

Date: 11/15/2012 - Location: Chicago, Illinois

This session will deliver practical case studies on topics such as how to grow and distribute an in-house team; how to best deploy that team within large, distributed organizations; the use of agencies/consultants alongside an in house team; and how the presenters' in-house successes (and failures) have influenced the role of the team and its importance within the organization. There will also be ample Q&A time for you to ask questions about your own in-house initiative. You will come away from the session with the following: Execution ideas that can be tailored to your own in-house situation. Team deployment strategies with examples of different team structures and their benefits/drawbacks. Examples of how to grow the team.

Date: 9/27/2012 to 9/28/2012 - Location: Las Vegas, Nevada

The Digital World Expo Hall featured an Interactive SEO exhibit featuring some of the best SEO professionals today. The exhibit was part classroom, part Q & A, and part "stump the SEOs." The purpose of the exhibit was to help attendees better understand how each of their site components are effected in search engines and how they can make adjustments to improve their site's rankings for search. "Grey Matter: Black Hat, White Hat and Negative SEO" taught attendees about positive business practices in SEO while simultaneously creating awareness of vulnerabilities and foreign attacks. The exhibit was in open-source form within the exhibit hall from 1-5 p.m on Friday and Saturday. The attendees who visited the Interactive SEO exhibit were very engaged, asked questions, took notes and probed the speakers for answers to their own long-standing SEO issues. Overall, the SEO exhibit provided clear takeaways as attendees were able to get their deeper SEO questions answered by some of the best SEOs in the field.

Date: 9/28/2012 - Location: Las Vegas, Nevada

For everyone who feels comfortable in the basic elements of search marketing, this will expand your understanding of paid placements in search. Explore methods to discover "money words" and enhance your understanding of paid search campaigns. Key takeaways include: Paid Search Marketing, Paid Search Analytics, How to create a paid-search campaign, Paid Search opportunities today, Best practices for paid search advertising, Writing search ad copy that sells