Dave Rohrer Principal
Dave Rohrer is a digital marketing strategist with more than 20 years of experience leading enterprise search and performance marketing initiatives. He has worked both in-house and agency-side, helping Fortune 500 and Internet Retailer 100 organizations transform search into a scalable, revenue-driving growth channel. Throughout his career, Dave has partnered with marketing, product, and analytics teams to align SEO, content, and paid media efforts - ensuring search is fully integrated into broader business strategy rather than treated as an isolated tactic. He is the founder of Chicago-based NorthSide Metrics and the former co-host of The Business of Digital Podcast (200 episodes), where he interviewed marketers, founders, and operators across the industry. Dave is also a frequent conference speaker and has presented at events including PubCon, Digital Summit, ClickZ, MDMC, and the Craft Brewers Conference.
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Carolyn Shelby Chief Strategy Officer
Carolyn Shelby is a globally recognized SEO and digital strategy expert specializing in technical SEO, AI-driven search, and enterprise-level visibility strategy. She has led and advised search initiatives for major media organizations including Disney, ESPN, and Tribune Publishing, and has worked with global SaaS brands and high-traffic publishers navigating complex search environments. With a career spanning decades, Carolyn is known for translating technical complexity into actionable strategy and for helping organizations adapt to the evolving realities of AI-driven discovery and search. She has been a leading voice in the industry since 2007, speaking internationally on SEO, AI search, and digital strategy at conferences across the U.S. and Europe. Her work focuses on building sustainable, scalable systems that improve visibility, performance, and long-term growth.
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