Dave Rohrer Principal
NEEDS LOTS OF EDITING Dave Rohrer aside from founding NorthSide Metrics is currently a Senior SEO Strategist at Covario, which provides SEO services to more than 60 Fortune 500 enterprises and Internet 1000 companies. Rohrer started his online career in 1999 as a Web Developer where he quickly gravitated towards SEO and online marketing. Prior to joining Covario, Rohrer spent 10 years in-house as an Online Marketing Manager and SEO Manager where he gained a deep understanding of how all facets of online marketing work together. Through the years, Rohrer has helped improve the ROI for Internet Retailer 500 and Fortune 500 companies in the media, insurance, electronics, automotive, financial services and consumer product verticals.
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Carolyn Shelby Chief Strategy Officer
With decades of experience in digital strategy, SEO, and AI-driven search, I have partnered with global media brands, SaaS companies, and enterprise organizations to improve their search visibility and performance. From leading SEO initiatives for major brands like Disney and ESPN to advising some of the world's largest publishers, my focus is on technical SEO, AI-driven adaptation, and sustainable growth strategies. Since 2007, I have delivered training and spoken internationally on SEO, AI-driven search, and how to integrate search awareness across corporate teams. My expertise is trusted by Fortune 500 companies, global SaaS brands, and high-traffic publishers navigating the evolving search landscape.
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