Interviews and Articles

Here is a list of articles and interviews that NorthSide Metrics (or I Dave Rohrer) have either written or been featured in.

“Marketing for Your Future” with Dave Rohrer from NorthSide Metrics
Date: 12/2019

Today, Chase Gunnell sat down with Dave Rohrer from NorthSide Metrics, whose goal is to help clients make data-driven decisions to drive more quality traffic, more quality leads, more sales, and in the end, more revenue.

We Call Your Bluff: 5 Digital Marketing ‘Tells’ You Need to Stop Right Now
Date: 12/2019

Can you spot a fake marketer or influencer? Here are five ways you can always tell when digital marketers don't really know what they're doing.

SMB Issues: Why Isn’t My Website Showing Up on Google?
Date: 12/2019

If your website is not appearing in search engine results, it‘s for a reason! This article covers some of the most common causes and steps you can take to resolve them.

IAM480- Podcast Host Runs Chicago-based Digital Agency
Date: 12/2019

Dave joined the I AM CEO Podcast to quickly talk about NorthSide Metrics and some tips around SEO/Digital Marketing.

Podcasting Beginners Guide
Date: 7/2019

Matt Siltala & Dave Rohrer give tips on choosing partners, finding a podcasting angle, determining an audience, factors to consider before you start, and options for the technical side of podcasting.

How To Hire The Best Agency And Avoid Potential Issues
Date: 2/2019

In this blog post, Hollywood Branded examines how to hire the best agency from the experience and expertise of North Side Metrics' Dave Rohrer.

140 Top SEO Experts You Should Be Following in 2019
Date: 1/2019

Want to learn more about search engine optimization? Then you should learn from the top SEO experts. Here are 140 brilliant ones to follow.

Three companies using new TLDs – DNW Podcast #190
Date: 6/2018

How do people learn about new top level domain names? Why do they decide to register them rather than go with a .com? What are their experiences using the domains?

Win at and with SEO with Dave Rohrer @ In Your Business with UMSL
Date: 6/2018

In this podcast we talk with Dave Rohrer live from the Midwest Digital Marketing Conference (MDMC18). We discuss the difference between paid search and organic search and how, or if, consumers recognize the difference; compare quality vs. quantity content; speak about the importance of the consistency between the mobile site and its desktop version, as well as highlight the focus on the user.

Win At SEO With Dave Rohrer At #MDMC18
Date: 1/2018

Dave’s answers from the pre-conference Q&A session.

Engage 2018 Mini-Interview: Dave Rohrer
Date: 1/2018

Dave Rohrer will be speaking on Local Business Marketing at Engage 2018, which will take place March 8th, 2018 in Portland, Oregon

What Is SEO? Here’s Search Engine Optimization Defined by 60 Experts
Date: 1/2018

What is SEO now? This is how we should define what search engine optimization means today, according to 60+ industry experts.

Which Video Hosting Website Is Best for SEO?
Date: 11/2017

If you want to improve your SEO results should you host your videos on YouTube, on another platform like Vimeo, or on your own website? Find out here.

8 SEO Tasks to Prioritize (and 4 to Stop Doing Immediately)
Date: 1/2017

Forming a plan for executing on an SEO task list can be overwhelming. Google’s algorithm considers more than 200 ranking factors, and every website you come across in your research offers a new piece of guidance that compounds your already lengthy to-do list.

17 Content Marketing Trends on the Horizon for 2017
Date: 12/1/2016

Content marketers, take note: these strategies for 2017 should top your list of New Year’s resolutions.

Date: 10/21/2016

Onto the next session. Now this one was probably the best session I have ever been a part of—mainly because Dave Rohrer is a marketing genius.

Content Marketing Trends with Matt Siltala and Dave Rohrer
Date: 10/13/2016

Matt Siltala of Avalaunch Media and Dave Rohrer of North Side Metrics Discuss Content Marketing Trends at Pubcon Las Vegas 2016

The Right Time to Hire a Dedicated Marketing Professional
Date: Late 2016

When is it time to hire a professional to help your studio grow and expand?

Interview: Dave Rohrer
Date: Late 2016

In late 2016 I did an interview with on the good and bad of being able to work from home or anywhere in the world with an internet connection.

10 Entrepreneurs Share How They Use YouTube for Business
Date: Late 2016

With so many eyes on YouTube it’s foolish for entrepreneurs not to take advantage of the giant audience. We asked some entrepreneurs and business owners how they benefit from using YouTube.

Big companies aren’t big on SEO
Date: 7/18/2016

Many say it takes too long and costs too much to move up in natural search results on Google and Bing.

Enterprise Marketing Survey 2016: Search Marketing Results
Date: 6/23/2016

The study consisted of 500 respondents who work in a marketing role at companies with at least 500 employees. About half come from companies with 1000+ employees.

Hiring an SEO in 2016
Date: 2/20/2016

In an upcoming session during Pubcon SFIMA, I will be taking the stage with Peter Leshaw where we will be talking about “In-House SEO and Team Building”. During our hour we are going to cover a wide variety of topics, but the one I am going to focus in on today is interviewing.

SEO Trends 2016: 44 Experts On The Future Of Organic Search Success
Date: 12/9/2015

Like everyone that makes “predictions” on what the trends will be I had to go and read what I said last year just to see how far wrong or on the money I was. Verdict: not too shabby.

Tips on Networking at Pubcon Las Vegas 2015
Date: 9/16/2015

Tips for Surviving Pubcon Las Vegas - Google Hangout that I participated in around networking at conferences in general with many specifics for Pubcon Vegas.

SEO Trends 2015: 45 Experts On The Future Of Search
Date: 12/9/2014

What key trends will shape 2015 search engine optimization (SEO) strategies? Momentology reached out to 45 experienced SEO experts. Here are their insights into SEO trends and their predictions for 2015.